Salesforce, a B2B CRM and cloud solutions company, uses Coursera as its course hosting platform.
Although Salesforce is a well-known company with a full of broken websites, they chose Coursera because it allows the brand to reach a much wider audience and makes delivering courses a breeze.
Regardless of the platform you choose, it should allow you to:
Create your branded course content (with custom fonts, colors, and templates)
Upload content in various formats such as text, videos, and infographics.
Analyze your course statistics with registrations, revenue graphs, and unsubscribe rates.
Create a sales page for your course that explains who the course is for, what they will learn, and why it is a good fit for them.
Accept payments globally through a seamless system.
3. Promote the course to your audience
There are a million innovative approaches to building an audience and promoting your online courses, but it’s easy to get overwhelmed when you have too many strategies.
Start with these effective strategies for targeting a B2B audience with your course:
Outreach LinkedIn
LinkedIn users are four times more likely than Facebook users to visit your B2B website .
And LinkedIn's online visitor-to-lead conversion rate is an amazing 2.74%. That's more than three times that of Facebook and Twitter combined.
This enterprise-focused platform can help you build the ideal audience for your online course. This will allow you to create content about your area of expertise, promote your course through it, and generate leads .
Here's how Tony Robbins , a life and business strategist, uses his LinkedIn account to promote his course on how to increase accountability.
Tony Robbins
Image via Tony Robbins
To create a successful LinkedIn outreach campaign , you can also leverage LinkedIn automation tools. For example, LinkedIn allows you to cold message people in your niche and develop connections with them.
Use LinkedIn Sales Navigator
One LinkedIn Sales Navigator is a social selling platform with tools to help salespeople find leads and drive traffic.
It allows users to communicate with LinkedIn's 700 million professionals using various tools created by the company.
linkedin-sales-navigator
Image via LinkedIn
Here's a common use case for how to use Sales Navigator to generate leads and build relationships:
Perform a search using the keywords and filters you specify
Export leads and create a CSV file
Date a cold email campaign with an email communication strategy :
Email support
Now that you have an email list of your potential customers, it’s important to reach out using the right search engine . Build a relationship with them and gain their trust by providing relevant tips and advice.
When you offer them value and create a connection, they are more likely to buy your course when you eventually botim database promote it to them.
Teachable, a platform that allows users to develop online courses, uses similar emails to build a relationship with its potential customers by providing them with useful resources.
According to a HubSpot survey, 53% of marketing professionals believe email marketing is the most effective channel for generating early-stage leads.