Your landing page is very important when it comes to generating leads through your website. Driving tons of traffic to a poorly optimized landing page is like putting a leaky bucket under a running tap. It’s simply a waste of time and resources.
You need to create a landing page optimized for conversions.
Here are some simple tips you can use to optimize your landing page for lead generation .
Simplify your landing page: The best landing pages are simple. A cluttered landing page will only distract the visitor. Your value proposition and call to action must be clear and easily identifiable.
A good example is this landing page from Milanote.
Milanote landing page
Image via Kite
This site effectively combines promotional materials with images of how their app works.
Use contrasting colors: You want your CTA button to pop. Use a contrasting color on your call-to-action button to make it highly visible from your landing page background.
This is a great example from Aura Dating Academy.
Aura Dating Academy landing page
The orange color of the CTA button contrasts with the dark background, making it highly visible. The visitor can't miss it.
Use a descriptive CTA button: Instead of using common call-to-action buttons like “Join” or “Sign Up,” get creative. The examples above from Aura Dating Academy and VideoFruit are examples of how you should write your CTA button copy.
5. Target keywords at the top of the funnel
SEO and lead generation work hand in hand. To drive potential customers to your landing page, you first need to create content that will attract them to your website.
To get high-quality leads, you need to create content that targets keywords at the top of the funnel.
To do this, start with keyword research.
Research the keywords your target audience is searching for and create amazing content around them . Use an architect database SEO tool to conduct keyword research. You should also analyze the keywords your competitors are targeting.
After you edit your keyword list, create valuable content that is optimized for those terms. You can also target keywords with pay-per-click ads.
The more visible your website is in search engines, the more traffic you will receive. Increased traffic translates into more potential customers.
Referral campaigns are one of the easiest ways to generate B2B leads. Big brands like Uber and Airbnb use referral marketing to increase brand visibility and drive traffic to their websites.
For example, Uber rewards its existing users with “free rides” when they recommend its service to family and friends.