Think about how many Google searches you do every day. Every second, people around the world type 40,000 queries into the search engine . That's huge.
If your website appears in the SERPs, you can use traffic for conversions. The process might look something like this:
How SEO can help get more leads for your business
This last step is the conversion, and it all came about through a simple Google search. That’s the power of SEO lead generation.
Sometimes the process seems a little more complicated. Before converting, a consumer may check out your social media profiles, look up product reviews, or read some of your blog posts. Still, a late conversion is better than no conversion. That’s part of conversion optimization — getting people into your sales funnel .
If you're not using SEO lead generation, you're missing out on a huge opportunity. Anyone who finds you line database through search can become a customer, but only if you try to convince them to convert.
How to Create an Effective SEO Strategy to Generate Leads for Your Website
How to create an effective SEO strategy for your website
First, I'll walk you through the process of creating an SEO lead generation strategy. These 13 steps will help you optimize every page of your website and better understand how to reach your target audience.
Then, I’ll share six tips for converting your visitors once they arrive via search. Let’s dive into the best SEO lead generation strategies for your website.
1. Find your audience: Who are you trying to attract to your website?
Think about how you build relationships with people you meet offline. You exchange names and pleasantries, trying to find common ground.
That's exactly how marketing works. If you don't know what common ground you share with your audience, you'll never connect. To get to that point, you need to know what motivates your target customer.
Here are some questions you need to answer to clearly define your target audience.