Sell bullet points.
Better than a vacuum cleaner salesman on steroids.
The proof comes now:
One man has managed to build a company that generates $100 million a year almost solely by writing brilliant bullet points.
100 million
Every year.
Thanks to bullet points.
Here is an example of his work:
Mel Martin Bulletpoints
Who was this man?
And what can you learn from him about writing bullet points?
You will find out in this article.
I will also tell you:
How to write bullet points that are so seductive that your readers will become addicted to them
What you should never write in bullet points
17 Ways to Start Bullet Points
3 real examples of brilliant bullet point ads that sold extremely well
Sounds good?
Then let's get started.
The inventor of the million-dollar bullet points
"He was the italy phone number list slowest copywriter in the world!"
This is what Marty Edelston said about the mysterious copywriter who wrote his bullet points.
Edelston, the founder of Boardroom Inc., declined to reveal the name of his copywriter.
That's why at the award ceremonies that his copywriting deserved, the greeting was always: "To the mysterious copywriter who works for Marty Edelston."
But today, after his death, his name is known:
Mel Martin.
You've never heard of him, right?
For example, Mel Martin wrote this advertising copy for "Bottom Line Personal".