Tables remain the most reliable way to create email layouts

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Therefore, understanding how emails are displayed on different platforms is the first step to email marketing success.

1. Semantic and simple structure

One of the fundamental good practices is to keep HTML code simple and well structured.

Unlike web pages, in email marketing it is recommended to keep the HTML basic to ensure compatibility with most email clients.

It is also important to pay attention to the following aspects:

Using tables – It is worth remembering dubai cell phone number list that most email providers offer inconsistent support for using modern CSS in flexible layouts.
HTML Semantics : Maintaining a semantic HTML structure, with the proper use of tags such as <header>, <main>, <footer>, as well as <table>, <tr>, <td> tags, is essential. This way, emails are correctly interpreted by both machines and screen readers.
2. Mobile compatibility

Nowadays, a large portion of emails are opened on mobile devices. Therefore, ensuring that your email is responsive, i.e. that it adjusts well to different screen sizes, is crucial. To do this:

Have a responsive design : Use media queries in CSS to adjust the layout of emails to different resolutions.