What did we learn?

[kexej28769@nongnue]

Now, instead of all the tabbed content piling up like a flow fax, we have beautifully styled and designed content that’s easy to navigate. We pulled previously hidden content onto unique pages that we could link people directly to. And at the top of the page, we added breadcrumbs so people could navigate within the guide and continue with self-serving answers to their heart’s content.



Our new design uses breadcrumbs to help people navigate and find answers.


Don't hide your content. Features that were originally uk number data to organize your content can become outdated and come between you and your visitors. Make your content accessible to both search engine crawlers and human visitors. Your customer's journey from question to answer will be more straightforward, making navigation between content more natural and less work. Your customers and your support team will thank you.

#2: Proudly promote your FAQs.
It follows on from the above point, and you got a sneak preview in the screenshot above. I don’t mind repeating myself because our new FAQs more than warrant their own talk, and I’ll tell you why. Because dear readers, people search for their questions. Yes, it’s the new trend and gosh the masses love it.

I mentioned above that tabbed content was proving difficult to find and navigate, and it wasn't showing up in search results. We're now showing common questions at the top of guides where they belong: