Another alternative to OptiMonk is email marketing providers. Email service providers and other email companies have recently been incorporating pop-ups into their platforms. It’s natural, as email platforms want to help their customers capture more email addresses. And some of these email service providers do a good job of offering simple pop-ups for a low price or even for free.
Most of the pop-ups built into ESPs are quite basic and easy to use. The functionality is limited. Therefore, these fusion database solutions can be used for very small companies that are just starting out but have much lower conversion rates and limited optimization capabilities.
Consider the pop-ups offered by your email provider as your OptiMonk alternative if:
You are just starting out with your business and/or email marketing
Want the cheapest alternative possible
They are okay with average conversion rates
You don't need advanced features like targeting, personalization, product design capabilities, or optimization features
Function:
Easy to use
Basic features for quickly designing and launching pop-ups
It directly inserts captured emails into your email list without any additional integrations.
Pros:
Easy to set up and use
Available
Good if you're just starting out
No need for additional integrations
Ideal for:
Companies and individuals are just starting out
Those looking for a simple way to capture email addresses
Those looking for the cheapest option available
Cena:
Pricing varies by email service provider. Some ESPs include email capture popups for free, while others charge a small fee to add this feature. Contact your favorite ESP to learn more.
3. Wisepops
Wisepop - Optimonk alternative
Image via Wisepops
Wisepops is a strong alternative to OptiMonk that is newer to the market and offers some unique features. The platform tries to win through more advanced features like AI targeting, multi-step units, and more. Its formats include cards, embeds, pop-ups, and sticky bars.