They can also create physical mailers to individua

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“Usually someone being chased by a hippopotamus or something like that,” Ansley told us. Under ABR, there are no break-up emails. “I’m not going to stop chasing someone just because they haven’t responded to me,” Ansley said. “These are my accounts. I’m just going to try to be creative and strategic and find another way to get their attention.


” Aligning marketing to support the ABM approach When SalesLoft france cell phone number list decided to adopt an ABM solution, its marketing team didn’t stop generating leads. It did, however, realign its efforts to generate as many leads as possible from contacts working at SalesLoft’s target accounts. For the top companies on the target list, marketing can do a variety of things to provide “air coverage” specific to a target account.


They can create custom landing pages, for eample. l accounts, which are designed to coordinate with the cultivation sequences the sales reps use as they’re trying to create new relationships. The marketing team works closely on a daily basis with the SDR team to support their engagement with top accounts.