Make sure the site search and category search are enabled

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This page will walk you through how to set up custom channel groupings. If you're still a bit confused about what custom channel groupings are or if you want to get fancy and edit the default channel groups yourself, check out this guide on Annielytics. Step 10: Site search and category search provide critical insight into user intent and can help you better qualify leads.


For eample, if you want to see how many people search "red tennis hong kong cell phone number list shoes." View Settings Set Site Search Tracking to ON Enter the parameter for a site search Enable Categories Enter the parameters for a category search Click Apply Step 11: Set up UTM tracking A UTM (urchin tracking module) is a short snippet of code that you can add to the end of a URL to track traffic sources.


For eample, if you run aad and want to understand how much traffic that ad drives, you'd use a UTM code. They are simple but provide a ton of actionable data. However, if you want to make the most of UTM tracking, you've got to stay organized. organize thoughts reaction Use Google's UTM builder to generate UTM codes.