This active company blog still contains over 900 pages of posts from 2006.

[kexej28769@nongnue]

Unfortunately, early attempts at branded content weren’t always focused on trivial issues like “quality” or “entertainment,” instead focusing on sheer scale and, of course, all the keywords. We’ve learned better now, and many corporate blogs are less grown-up and offer more value. But on some sites, behind many, many “next page” clicks, this old content can still be found lurking in the background.




This situation leaves current SEOs and content teams in a bit of a pickle. What should you do if you have a huge amount of old blog posts on your site? Are they just sitting there? Do you کی ضرورت ہےdo usa number data about them?

Why bother addressing old blog posts?
On many sites, a large number of pages is the biggest reason to consider optimizing or scaling old content. If past content managers chose quantity over quality, piles of old posts eventually get buried, all evergreen topics have been written about before, and it becomes increasingly difficult to keep track of your content inventory.

From a technical perspective, depending on the scale of the old content you’re working with, cutting down on the number of pages you’re putting in front of you can help increase your crawl efficiency. If Google has to crawl 1,000 URLs to find 100 good pieces of content, they’ll notice that and

From a marketing perspective, your content represents your brand, and improving the set of content you offer helps shape how users see you as an authority in your niche. Improving and curating your existing content can give your content collection a clear thematic focus, make it more easily discoverable, and ensure that it provides value for users and businesses.