Quality Traffic from Referrals Unlike

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The solution, then, is to spend more time focusing on who your audience is (both how they look and behave on Facebook and who they are more broadly) and then run tests to ensure your Facebook ads are tapping into this audience. For eample, you may find that your target audience is a member of a specific Facebook group, they read Fast Company, and they’re interested in startups and venture capital.


Get a handle on your audience’s interests, details about who they are italy cell phone number list and what they do, and proies through which you can reach them (Which thought leaders do they follow? Do they spend time on your competitors’ social media?). Test individual detail targeting options (interests, job titles, etc.). By running anywhere from 20-40 individual detail tests as their own ad sets, you can identify those that lead to the highest quality traffic and the most sales.


Once you’ve refined and tested your audience targeting, then you can take advantage of settings like lookalike audiences to grow your social media reach. How to Get High Facebook Ads and search marketing, there are plenty of marketers out there who don’t have a set, prioritized strategy around driving referrals to their website.