Factors that contribute to the success of the content strategysource: content marketing instituteso don't skip this step. To create a persona, you can use the persona generator created by rock content in partnership with resultados digitais. To fill in the fields, analyze the profile of the customers your company already has. A survey distributed via email can also reveal details that will be useful in creating the persona.
Furthermore, plan the content in a logical way, so that the lead czech republic whatsapp data is guided through their purchasing journey until the decision. This involves, for example, defining the best cta in each content and providing materials aimed at each stage of the sales funnel. Also, define the tone of voice and language that will be adopted during the production of the content.
Include this information in a style guide so that all professionals involved in the process maintain standards when communicating with the persona. Find out which keywords should be explored, using tools like the ones we suggested a few paragraphs ago. content that will be produced. Indicate which topics should be covered and indicate references that can be researched in the production phase.