Various thought processes take place in the brain. A distinction is made between rational, conscious and intuitive thought processes. Intuitive thought processes are much faster and cost less energy. This is precisely where strong brands can score points and make decisions easier. Strong brands are recognized more quickly, create trust and trigger emotions. This offers B2B decision-makers a certain orientation, security and added value.
Neuromarketing examines emotions in terms of what triggers them, what role they play for B2B decision-makers and what consequences this has for brand management. Neuromarketing not only strengthens brands, but also adapts and develops communication measures. This improved tactic can contribute to better customer loyalty in the long term.
More communication and advertising will not belize phone number list win more customers in the long term, as these campaigns without emotional added value simply get lost in the background noise of everyday life. Rather, the measures must be designed in such a way that they address the needs and motives of the customers. These feelings and needs can be addressed with the help of emotions as early as the branding process and when developing the brand core. The more consistent and tangible the brand is designed, the more uniform the image it conveys. B2B companies can strengthen their customer loyalty and create trust in the long term with targeted communication . We have summarized 3 practical tips from the findings of neuromarketing that B2B companies can integrate directly into their marketing.