The highest inflation — 30% — is expected in the outdoor

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The Union of Printing Industry Enterprises (GIPP) surveyed players in the Russian marketing market to find out their opinions on the dynamics of the cost of online advertising in the coming year. Industry representatives unanimously predict a rise in prices. advertising segment. A number of respondents believe that the cost of placement will increase by even 50-80%. Buying airtime on TV will also become much more expensive: some believe by 15-25%, others — by 30-40%. But in the online promotion sphere, prices will not increase so much. Market players predict a 15% increase in cost.


Presumably, in the e-commerce segment, the investor data increase in cost will be more pronounced than in other areas of online advertising. The reasons for the increase in prices for commercial placement are high demand against the background of limited supply. Mandatory labeling also contributes to the increase in the cost of advertising. Leave a comment Liked Didn't like it 955 0 Materials on the topic Earn money by selling the course “The profession of an insurance agent” Sergey Loktev 11.02.2025 114 Possibility to add/remove a driver from the OSAGO calculation Sergey Loktev 29.01.2025 1 408 Made it possible to download all SK proposals in PDF Sergey Loktev 29.


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