Marketing for the Self-Employed Twitter
Netflix has mastered communication in social networks perfectly. ( Source )
Which social network is the right one?
Facebook, Instagram, LinkedIn, Twitter or even Snapchat? Deciding on a network is not that easy. But don't worry, you don't have to use all of the platforms at the same time to promote your activities. It's not for nothing that they say: "If you do everything, you do nothing right". The question you need to ask yourself in order to choose the right channel for your advertising communication is very simple: Where do your customers move? In other words: Find out which social network your customers mainly use - to be entertained, to exchange ideas with others or to get information. This is the platform on which you can establish a connection with existing and potential customers.
What content should I share?
When it comes to content, don't underestimate the advantage that your company's small size can give you. Make it a great strength! It's much easier for you to build a personal, consistent and unique brand image than it is for large companies with countless employees. Who doesn't like to know what goes on behind the scenes or have access to exclusive offers? Arouse your subscribers' curiosity by giving them insights into your everyday life, announcing new projects or services, and the like. Communication should go both ways: ask your followers questions, start competitions or ask them for their opinion in surveys! With publications like this, you really gain the trust of your followers.
How should I organize communication in social media?
If you have one or more social media accounts, managing them will probably quickly become (too) time-consuming. Collecting ideas, writing and publishing posts, or responding to feedback: all of this takes up time that you could use for other business activities.
software solutions for managing social networks that can help you. The pioneer of these programs is
Hootsuite , which allows you to plan and manage publications on one or more social networks iraq telegram data and thus keep track of all your online communication. An irreplaceable tool that is already used by more than 16 million people worldwide.
2. Create your website
It is all well and good to be present on social networks. But it is even better to have your own website. With intuitive software solutions such as
Wix or Weebly you can create your own website easily and inexpensively (or even for free). Your website is your own space, your showcase and your most important tool for self-marketing: it is where you present what you do and who you are. A real goldmine for your digital presence and visibility! Your loyal followers on social networks are guaranteed to want to know more about you and your work. At the point when someone visits a website, that person often becomes a potential customer. This conversion is an important part of a business strategy that ultimately aims to promote sales.
The topic of SEO
Search engine optimization (SEO) includes a series of measures to improve the website ranking on the Google results page (known in technical jargon as SERP).
Imagine you were looking for a florist in your area. A simple search for “flower shop Berlin Mitte” will bring you a lot of useful results.
Marketing for the Self-Employed SEO
Search result for “flower shop Berlin Mitte” on Google
The principle is simple: the higher a website is ranked, the more likely users are to visit it. When was the last time you even opened the second or third page of search results?