If you are unhappy with the performance of your campaign or believe there is still room for improvement, it is worth running some A/B tests to increase your conversion rate.
Form length: Too many input fields can be discouraging for visitors to enter their information, causing you to miss out on sales opportunities. We recommend a maximum of 3-5 input fields, but you should test for yourself when your conversion rates are best.
Call to Action: “Free demo” or “free trial”? “Buy now” or “Sign up now”? Your CTA plays a korea telegram data big role in conversion because it ultimately determines what your potential customers expect from that click. Test different offers to find out what results in the highest conversion rate. But don’t promise anything you can’t keep: If you don’t have a trial version, you obviously can’t offer one!
Trust factors: First of all, if you don't have trust-building elements like testimonials or customer logos on your website, it's high time to change that! You can then test how they affect your conversion rates and where you should best place them. Next to the form? At the top or bottom of the page? Only by testing can you find out how you can best use customer testimonials.
What do you say to that?
Do you know of other study results on average conversion rates? Has your company already used this data for lead generation campaigns ? Let us know your thoughts and experiences in the comments.