Why Should You Use One-Page Checkout in WooCommerce?

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When you first launch an online store with WooCommerce, it’s easy to get caught up in the generic checklist of tasks you need to follow to get started. You need high-quality hosting for WooCommerce , so you set that up. You need a shopping cart , so you set that up, too. A contact form is also necessary, so you add that, too. And while all of this is fine and necessary, sometimes when you’re done and launching your online store, there’s still a lot left to do.

One of the key areas that needs fixing is the checkout process. Specifically, optimizing the checkout process to make it a more seamless experience for customers ends up being a top priority, as it directly impacts conversions. Simplifying the checkout process – and even opting for a single-page checkout experience – is the best way forward.

With that in mind, that’s what we’re going to focus on here today. Specifically, we’ll talk about what single-page checkout is, its pros and cons, various plugin options for adding this feature to WooCommerce, and we’ll even offer a tutorial on how to customize your single-page checkout page.

Let's get down to business!

Long checkout screens can turn away visitors who would have made a purchase. Having to click through multiple pages and fill out a bunch of unnecessary information makes the checkout process germany whatsapp number data longer. And the longer the checkout process, the more likely customers are to drop out at some point. This is called cart abandonment .

According to the Baymard Institute , 69.2% is the average cart abandonment rate taken from nearly 50 different studies on the topic. They also found that 17% of shoppers indicated that a checkout process that was too long or complicated was the reason cited for their abandonment.

In general, a non-optimized checkout process means a reduced conversion rate and fewer sales for your business.

A great solution to this problem is to implement a single-page checkout process that condenses the process to fit on a single screen and requires less time to complete.

If you really need multiple pages of information, it may be better to space it out over a couple of pages. And for these cases, a progress bar is preferable, as it lets customers know exactly how much more they have to complete before they complete their purchase.