The commercials do not feature actresses

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It is humor and situational content that help to go viral on social networks and attract new users. But the company's marketing strategy includes more than just memes. Marketers post useful materials about visa processing or news about the increase in state fees for foreign passports. In addition, the content and tone of voice in each brand's social network is different - it depends on the needs of the target audience in each specific channel.


Telegram channel of the Aviasales company: here is important information for the target audience, memes, description of the brand's services
"Little House in the Village"
The communication strategy of the Domik v Derevne brand is a good example el-salvador phone number list of how advertising and the right meanings can win the sympathy of the audience.

The products of the Domik v Derevne brand are associated with village products and care for the customer, “like grandma’s”. Here’s how they managed to achieve this:

The advertising, as well as the packaging, uses an image of a grandmother against a background of rural landscapes. Thanks to this visual, people involuntarily associate the product with home-made products.
Advertisements often mention that the company uses natural milk and dairy products.

The company filmed its videos in the Russian hinterlands with real grandmothers. This kind of honest advertising works better than hired actors and a professional studio.
Social networks also emphasize the connection with village life and grandmother's care. For example, the brand's VKontakte group is designed like this: