What does a brand manager do?

[rochon.a1.119]

What is a brand manager?
You may be surprised to know that the position of brand manager is one of the most in-demand jobs in Marketing, as well as being among the best paid in Spain.

The Brand Manager is the person in charge of the strategic definition of the brand and its development and, therefore, is the person ultimately responsible for branding marketing.

Brand managers generally report to the marketing director and work closely with the digital manager, social media strategists, community managers, sales department, finance department and various external agencies.

Brand managers ensure that all actions, communications albania phone number list or processes related to the category are aligned with the corporate strategic plan and its values ​​and attributes.


A brand manager must have strategic vision, analytical and creative skills, communication and sales skills, and be a person with leadership and emotional management skills.

Brand managers usually have studies in Business Administration or Marketing complemented by a Master's degree in Marketing Management or Digital Marketing Management.