While you may be doing a great job of editorial SEO, if your website isn't set up to Google's standards in every way, loading quickly and providing a good user experience, the likelihood of your content somehow sneaking through, standing out and appearing in search results is minimal.
It's really about having a smart editorial strategy.
If your website focuses on football in the Spanish La Liga, you need to make sure that you are able to understand what people are searching for in relation to that league.
You want to know how frequently they search, which are the best teams, players, coaches and more.
This will really help you share information of all kinds, from bolivia phone number list your posting schedule to which teams/players you dedicate the majority of your resources to.
If I'm opening a blog about FC Barcelona, it will be much more difficult to penetrate the search than if I open one for Malaga CF.
Because?
Simply because one team is more popular than the other.
I may find it much easier to rate Malaga content by taking advantage of the lack of coverage they receive.
It will probably take me a lot longer for FC Barcelona because they are a global brand with big stars who are written about every day.
But, despite that, with time and a good editorial strategy, I can also classify by topics related to Barça.
The important thing is that the content is of quality and stands out from the crowd at the same time.
Your favourite brands in attracting visitors. Why do you think they stand out?
I primarily focus on news sites on a daily basis, so I would say I'm interested in brands that do quality journalism and also incorporate SEO in a smart way to provide value to their audiences over those just looking for clicks.
In my opinion, The Guardian does a very good job of editorial SEO, as does Vox Media and CNN.
These are some of the brands I look at on a daily basis because I deeply respect the work they are doing.
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Present and future of web traffic
Although I'm still in the discovery phase, I think voice search will probably be one of the next big things to watch out for because of devices like Siri, Alexa and others.
In this sense, Google's direct answer box may be something that websites should start focusing on to answer some of the most frequently asked questions that web users ask in their searches through tools like Siri and Alexa.
SEO tips to gain visits to a website
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