This will increase the CPM rate

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Interstitial Interstitial is fullscreen advertising. This type of advertising is launched using triggers. In this case, the ad unit is displayed between screens, applications or actions. For example, Interstitial advertising appears after the player has completed the first level, but the second has not yet opened. Such advertising can be implemented in several ways: when the user has the opportunity to immediately stop showing the advertisement after clicking on the cross; when the user needs to view the advertisement in full; when you need to watch an advertisement up to a certain point (5 seconds), then you can return to the main page of the application.

This advertising format is a kind of large banner that Norway cell phone number list covers the main content of the application. Interstitial advertising allows advertisers to include a lot of different information. For example: still image; animation; video (Videostitial Ads). Video content is more interesting to users and is more interactive. It helps make the brand more recognizable and attract more new customers. The effectiveness of this type of advertising is due to its capacity, as it allows you to place a huge amount of advertising content. But at the same time, Interstitial advertising is more annoying to consumers than other types.

This is due to the fact that such advertising appears at an unexpected moment and it is impossible to ignore it. In this regard, if you decide to place this type of advertising in the application, you must clearly indicate how often it will be displayed. You can select the most optimal frequency of display using an A/B experiment. Conclusion An effective and efficient way to monetize applications is mobile advertising . But in order to achieve maximum results, it is important to choose the right place where the advertising block will be placed, its format and size.