Find attractive titles

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This factor is very important when planning and creating publication schedules and calendars.

Once this resource count is done, we can make important production decisions.

For example, the type or format that fits our possibilities.

4.- Topics
If we already have a content strategy , we have surely carried out a topic selection process that can be a good guide for choosing the videos we will make.

Some tips to find more possibilities:

Brainstorming
We can ask for suggestions from people who know the company and the product or service.

These brainstorms can be grouped by topic and then used as a basis for keyword research.

Keyword research
We carry out keyword research using tools such as Google, YouTube or SEMrush.

FAQS
There are certainly frequently asked questions about our products and services that we need to answer over and over again.

If we make these answers available to our buyer personas in this format, we are providing a lot of value and saving time on repetitive explanations.

Contents on social networks
Which posts have generated the most interactions?

What topics are recurring on social media?

We can try to replicate the success of these texts or images by turning them into video.

We can also look at our competitors' channels and social czech republic phone number list networks to see which works well for them.

It's not about copying, but about using them as inspiration.



using Topic Research from SEMrush

Try it now! →
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5.- Type or format of video
The type and format we choose will depend on factors such as the resources available, the topic to be discussed, the chosen platform and the buyer persona .

For example, below are two different types of jobs performed by the same company, a premium meat shop.

Although both are recipes, each was created for a different buyer persona.