PPC Success Story - Free Netflix Example

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Device compatibility
Unless you're creating a strictly desktop-targeted campaign, cross-device compatibility is key (not to mention that you'll need to deal with all the different browsers out there).

The first thing you should check when adding a CTA, live chat, web form, or anything else to your website or landing page is cross-browser and device compatibility.

Every person who clicks on your ad should end up on a working website.

4.- Conversion tracking
It's perfectly understandable that a campaign won't be perfect the first time it's launched.

But if you don't know what's happening on your website, how will ecuador phone number list you know what to change?

Conversion tracking is essential when you're analyzing which keywords are driving sales and which ones are wasting money.

The Google Ads Help section contains detailed instructions on how to check conversion tracking by implementing tags on your website.

What ingredient would you like to add to this formula?
There's no surefire way to know your campaign is completely perfect before you launch it.

However, if you are about to hit the “enable” button in your Google Ads account and have checked all the boxes in the checklist we just went over, your chances of success are pretty high.