To track the dynamics of the site's development

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It is necessary to conduct post-click analysis on an ongoing basis, and then you can easily answer a dozen basic questions: How many users visit your site. Their gender, age and geolocation. What advertising sources did they come from? Which channel provides the highest quality traffic ? How much time do users spend on your site? What needs to be done to optimize an advertising campaign. How much does it cost to attract one client? Which queries can be worked on and rates reduced, and which ones are worth adding.

How convenient is it for users to use your resource, and how Jordan cell phone number list attractive is it overall? Post-click analysis also allows you to determine whether your site users perform the necessary key actions you have set. These may be applications, registrations, purchases, downloads, installations, reading, etc. By analyzing user behavior, you can easily determine their needs and adjust the site's operation, from navigation to the promotion method as a whole. 5 key stages: Before you begin your analysis, you need to determine the key actions of your audience. Install and make the necessary settings for Google Analytics or Yandex Metrica.

This is necessary for correct calculations and display of information. Begin collecting information. The most revealing results will be obtained if you collect data over a period of more than two weeks. Conduct an analysis of the data obtained. Which channels are effective, how well do the landing pages meet the user's expectations, and how much does a target action cost on average. Make adjustments to strategies if necessary. Analysis technology To collect analytical data, various additional software is used that determines the actions of users after clicking on the landing page. Web statistics services Most often, Google Analytics or Yandex Metrica are used to collect data.