In order to achieve these goals, a local marketing strategy should be outlined with specific tasks in mind. The first major task companies face when creating a local marketing strategy is gathering location data that is relevant to their product and business. This begins by establishing a database of canonical location data, which is then used as a model to build from.
Creating an effective database of canonical location data can be done by discussing ideas with stakeholders across the board. Speak not only to salesmen and marketers about the germany phone number list data, but talk to other departments such as Human Resources as well. Find out what their thoughts are with regard to the canonical location idea, and input these into a spreadsheet. This will form a strong foundation to build from.
Next, the website must be optimized to show store locations, as this is a major factor in Google’s ranking algorithm. All local marketing strategies must include the development of a store locator, as this tells Google each and every one of a company’s branch locations, allowing these results to show for hundreds of searches across the world with accurate results. If the individual locations have not been outlined on the store locator page, Google will not be able to tell all search users that there is a branch near them, as it will have no location data to work from.