Before and after the lunch break, participants had the opportunity to participate in two of the six break-out sessions offered. From modelling to campaign optimisation and pattern-matching, the workshops around the building provided participants with the opportunity to gain detailed insights and have their questions addressed.
Further excitement was waiting cyprus mobile number towards the end of the day: the five finalists nominated for the Best Use of the Apteco Marketing Suite Award presented their case studies. Now it was up to the participants to help decide which finalists achieved the best results. The Apteco judges, whose points equally influenced the final decision, had provided their votes in advance. With the voting of the participants, the result was now certain.
The campaign run by tyre retailer ProTyre had convinced the audience. Together with their Apteco partner, Purple Agency, ProTyre has developed a process that optimises the marketing of available MOT appointments based on demand, resulting in a decisive improvement in capacity utilisation in ProTyre's MOT test centres. Second and third place went to charity English Heritage and catering supplies provider Nisbets.