Where Consumers Shop for Groceries & CPG Items (and How Often They Do So)
These days, consumers have nearly endless options when they’re shopping for just about any product category – including groceries and CPG.
Are the majority of consumers browsing and buying grocery and CPG products online? Or are they navigating the aisles of physical store locations to get what they need?
The answer lies somewhere in the middle.
Online Grocery germany phone number list Growth Has Leveled Off
In the past, consumers remained reluctant to shop for groceries online. But when the pandemic initially hit, more consumers than ever before gave online grocery shopping a try. In 2021, 73% of the consumers we surveyed said they’d made an online grocery purchase in the past three months – compared with 17% who said this was the case in 2017.
Today, many consumers continue to shop online for groceries. In fact, 71% of consumers have made an online grocery purchase in the past three months. While this is down slightly from last year, it’s proof positive that online grocery shopping isn’t going away.
Have you made an online grocery purchase in the past 3 months? (i.e. from Instacart or similar, Amazon Fresh or similar, Walmart.com, Target.com, your local grocery store(s) etc.)
Prevalence of Online Grocery Shopping Varies Based on Many Factors
The popularity of shopping for groceries online depends on many factors. Our survey shed light on three: age, geographical location and income.
Interestly, Boomers are the generation least likely to shop online for groceries; 53% do so. Millennials, on the other hand, are the group most likely to shop for groceries online. 77% do so.
Many Consumers Continue to Purchase Groceries Online.