This webinar with Forrester analyst Shar VanBoskirk helps explore the findings from The Omnichannel Difference.
As Black Friday shoppers spread their purchasing power into the weekend and even backwards into Thanksgiving, and as competition grows ever more fierce, personalization and effective omnichannel communication are key marketing strategies for earning customer loyalty and delivering excellent brand experiences.
Don’t focus on sending more messages. Focus on sending the right messages.
Meghann York, Global Head of Product Marketing at Emarsys explains, “It is more about quality and timing than the volume of messaging. Brands this iceland phone number list Black Friday weekend who will reach their business goals connected to loyalty, retention, and lifetime customer value, will have focused on personalization and listened to their customers’ needs. It’s not enough to be customer-centric anymore, we must become customer-obsessed.”
She continues, “Channels used to engage customers, of course, vary per brand. With the recent economic turmoil, wherever they chose to shop, people are being more cautious with how they spend their money, taking the time to find the best products and deals. It has never been more important that retailers build omnichannel strategies that help brands meet customers at the right moment, on the right channel, with the right message for them.”