Behavior analysis: Hotjar, Crazy Egg.Testing and optimization: Optimizely, Google Optimize.SEO: Google Search Console, SEMrush, Ahrefs.Social networks: Facebook Insights, Quintly, SocialBakers. marketing: MailChimp GetResponse CRM: Salesforce Email marketing: MailChimp, GetResponse. CRM: Salesforce, RD Station.Competitor analysis: SEMrush, SimilarWeb.Data visualization: Google Data Studio, Tableau, Cyfe.How to apply Marketing Analytics in your company?Now, let's go deeper into the practice of Marketing Analytics, from configuring data tracking to making data-driven decisions.
Follow: How to configure data tracking? Configuring data bangladesh whatsapp data tracking is an essential step in Marketing Analytics. data to do a good analysis. That said, let's now introduce some important concepts for tracking. They refer to settings and They refer to settings and codes that you must install on your website to track users' activities in relation to your strategies.
Check it out:Use UTM parameters UTM parameters are tags that you can add to your website's URLs to identify traffic sources. Google offers a URL builder for this. You can set parameters for source (utm_source), media (utm_medium), and campaign (utm_campaign). If the user clicks on your company's summer campaign on Facebook, for example, the URL could look like this: tag managerThe tag manager is a free tool from Google to facilitate the installation and management of website scripts.