David has been an active Anyday partner and a frequent content creator for the brand. He often films himself with one hand while cooking with the other, and Stephanie says those types of videos have resonated with their target audience.
“Allow the person you’re working with to create the content that they want to create, as opposed to trying to fit them into something that you have designated,” Stephanie says. She encourages giving influencers and celebrities more creative license because it allows them to make content that feels more authentic, which performs better in the end.
3. “Onboard” your customers
Anyday keeps the content coming after buyers have made a purchase. “The last thing I want is for that product to sit in their closet or sit in their armenia mobile database cabinet, unused because they weren’t sure how to use it,” Stephanie says. “I want our consumers to within the first 24 hours cook something from scratch using Anyday.”
Customer information and education can be created and shared throughout the customer journey. Consider how-to TikTok videos for marketing, packaging inserts in orders, post-purchase Instagram Live Q&As, downloadable content like recipes, and in-person events and demos in your top markets that help convert the most skeptical.