How HubSpot uses CRM data

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HubSpot's CRM data model provides the foundation for businesses to efficiently manage customer information and optimize marketing, sales, and customer support. We'll show you specific examples of how it works with HubSpot's core objects (contacts, companies, deals, and tickets).

Examples of using the "Contact" object
Individual customer information management and targeting

The Contact object manages detailed information about each individual customer (or lead), allowing businesses to better understand their relationships and tailor their approach to each individual customer.

Personalized Email Marketing : Deliver targeted email campaigns based on contact attributes (such as job title, industry or past purchasing history) to improve open rates and conversions.
Customized sales approach : Salespeople can plan their next steps based on contact behavior and past interactions to make more effective sales calls.
Example of using the "Company" object
ABM (Account-Based Marketing) Practices and Strategic Approaches

The Company object manages information about the company or organization that a contact belongs to, allowing you to build strategic relationships at the company level.

Create company-wide sales strategies : Leverage czech republic number data the company object to understand all of the contacts that belong to a specific company and create comprehensive marketing and sales strategies for the entire company.
Reach decision makers across the organization : Identify key people in your target companies and deliver personalized offers and communications to increase your chances of winning deals.
Example of using the "Transaction" object
Manage sales progress and optimize your sales pipeline

The Deal object tracks the progress of opportunities and deals, giving your sales team visibility into the entire pipeline and allowing them to manage it effectively.

Real-time deal tracking : You can track deals at each stage (sales activities such as appointment acquisition, introduction, proposal, quote submission, etc.) and share the entire deal with your team, so you can move deals forward efficiently.
Sales Forecasting and Pipeline Management : Generate sales forecasts and optimize resource allocation based on the projected close date and value of each deal.
Example of using the "Ticket" object
Improving customer support efficiency and customer satisfaction

The Ticket object manages customer support requests and service inquiries, allowing your support team to resolve issues quickly and efficiently.

Track and manage support requests : Log customer inquiries as tickets and track their progress to ensure no issues fall through the cracks and faster resolution.
Evaluate problem resolution performance : Analyze ticket response times and resolution rates to assess the performance of your support team and identify areas for improvement.