This is due to the lack of understanding of the media audience, which we discussed above. Apparently, this is a big headache for people working in the media. And this is a chance to stand out with your relevant press release among hundreds of materials that do not fall into the interests of the readers of a particular publication.
Here are some more interesting figures from the survey:
— 91% of respondents prefer to receive pitches by e-mail;
— 73% noted that only about a quarter of the pitches they receive are relevant to the publication;
— 58% consider it acceptable to remind about yourself only once after sending materials, but not on the same day, but after 2-3 days.
Constant follow-ups, obsession, failure to comply with agreements - such actions fall outside the generally accepted rules of business communication and will not please anyone anywhere. Don't do that.
To summarize:
Study your media audience.
Don't be overly intrusive and don't disappear suddenly.
Remember the name of the journalist
Write on "deficit" topics: plans, finances, investments
Let's move from global media research to Russian reality, which chile mobile database has changed noticeably over the past year and a half. We recently conducted our own research within the editorial office of Interfax on what has changed in working with newsmakers. First, let's give a little context.
Two ratings, what companies started talking less about and what they started talking more about
It is from this context that a list of what journalists would like to know more about from companies’ PR services is compiled.
Results of a survey of Interfax journalists on missing information from companies
Results of a survey of Interfax journalists on missing information from companies
Companies try not to talk about their plans, especially in unstable conditions - this is understandable. However, journalists have a great demand for this topic and other economic news: what is the company's financial situation, whether they are going to invest in new projects, whether they are expanding production, whether they are introducing new technologies.