The age range of Instagram

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However, TikTok is also popular among older users, with about 14% of users being between the ages of 25 and 34, and another 14% of users being between the ages of 35 and 44. users is also quite wide, but like TikTok, it is especially popular among young people. According to a Statista report from January 2021, the majority of Instagram users are between 18 and 34 years old, making up about 63% of the app’s user base. Users between 13 and 17 years old make up 13% of Instagram users, while users between 35 and 54 years old make up about 17% of the user base.


Additionally, about 6% of Instagram users new zealand whatsapp number data are over 55 years old. In short, Instagram is popular among a wide age range, but especially among young adults. On social media, content can be biased Getting information from social media is a daily exercise for everyone, but in some generations it generates greater influence. Generation Z uses as a search engine with a certain risk. We know that social media can generate a bias in information, since the content that the networks themselves promote the most is based on popularity and trends, instead of analyzing the objectivity and veracity of the facts.


For this reason, taking what the networks say or what is seen on Instagram and as truth is a risk that these generations are exposed to. It is always advisable to verify the information obtained on these platforms with other reliable sources. In the business world Google is more credible Even though Gen Z is so comfortable on TikTok and Instagram that 40% of them already search there more than, uh, Google, in the realm of business and more serious topics, people still turn to Google to find reliable information online. That's why it's important to maintain your company's presence on Google .