Think about the added value

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While many banks have stood out for the way they attract their clients, many have lost them due to a lack of follow-up and professionalism. Therefore, let's assume that these types of clients who were mistreated by another financial institution are part of our target audience. Their need is to find a service that allows them to effectively maintain control of their finances. But at the same time, there is someone who can resolve their doubts and support them at every step or in every movement. The challenge to attract this target audience will be to generate content that speaks to this need, highlighting how in this new Fintech we care about the user and that we are available to answer their questions at any time.


It is important to be clear that any kind of poland whatsapp number data promise made in the attraction stage must be backed up. Continuing with our example, we may not be able to promise great customer service if we do not have various customer service channels available; a telephone line or a chatbot with a decision tree that can provide the right answers to any question that the customer may have. of your product. Think about what needs your target audience needs and focus on using that as the basis for your communication to attract new customers.