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It is important to have managers who can maintain close communication with people through their different communication channels and support them when making decisions. 3. Multichannel communication The operation of conventional digital channels must be smooth. Fintechs must have different channels to establish contact with their customers, whether through a mobile app, email, social networks, chatbot and automated systems. Here is a valuable point for the digital marketing strategy for Fintech to use advanced platforms to create a connection with customers and reinforce attention. 4. Valuable content It is important to pay attention to the type of content we create, since we must generate content that is relevant and of high value to users related to the services offered.


Content is the perfect way to resolve singapore whatsapp number data frequently asked questions from those who are not yet clients and are in the acquisition funnel and from those who are already clients and have questions about operations, charges, registrations, passwords and procedures. Content marketing is the opportunity to explain to our clients the entire journey, from why they need the services of a Fintech for their company to the details of how we will solve that need. 5. Web positioning that 94% of people in LATAM make inquiries on the Internet before buying a product or contracting a service.