While your curated feed of Instagram posts is a more styled representation of your brand, Instagram Stories give you the chance to be a bit more candid. Behind-the-scenes content like factory tours, studio sneak peeks, and “how it’s made” videos are perfect for the Story format. This is one of the most engaging Instagram Story ideas, because it humanizes your brand.
Here’s how Macguire used this Instagram idea to go behind the scenes in its factory:
Instagram Story examples showing the tool used to show behind the scenes of a business
In this example, Thesus used its Instagram Stories to introduce fans to the brand’s employees, and featured a behind-the-scenes Story Highlight on its page:
Instagram Story examples honduras mobile database showing the tool used to show behind the scenes of a business
When to use this
This Instagram Story idea is great for introducing your brand to new audiences or to build trust and create transparency around your production processes—especially important for sustainable brands.
7. Share your daily menu or specials
If you operate a brick-and-mortar restaurant or bakery or even ship and deliver food locally, you may have a rotating menu of specials or seasonal items. Rather than updating your website, Instagram Stories are a great place to feature limited-time items and daily menus.
Here’s how Via Gelato and Juke Cuisine & Grille used this Instagram Story idea for their businesses.