Ariane Goldman founded Hatch more than a decade ago. Her business centered on the 12 key pieces she believed were necessary before, during, and after her pregnancy. Although Hatch established a standard in the maternity space, the lessons are applicable to entrepreneurs at any stage of their journey, particularly those seeking nontraditional methods to running a business.
Through in-person events and activations, Ariane caught the attention of Marquee Brands. The umbrella organization invested in her hong kong mobile database company and combined forces, making her the leader of the Hatch Collective.
Ahead, discover how in-person events can supercharge your community’s interest and create opportunities for new customer acquisition.
Don’t miss an episode! Subscribe to Shopify Masters.
Infusing education into your events
Ariane and her team at Hatch used live events to share vital information and bring in new customers. Ariane incorporated experts into her events so the audience would feel confident about her products and know they could trust the brand. “It wasn’t about sales,” Ariane says. “It was about bringing in women to educate.”
“We started bringing in doulas and sleep trainers, and we had dads come in to learn how to swaddle and change diapers,” Ariane says.