data incorrect orientationReading time: 3 minutesA recent report from parcelaLab found that irrelevant marketing is driving customers away and causing them to reject brands. Of the 49% of people who received poorly targeted email and social media messages in the past six months, 42% decided to unsubscribe from the brand’s marketing lists and another 24% blocked the brand on social media.
According to the report “ ,” people have lost patience with brands that send canada phone number list incorrect or inaccurate marketing materials and immediately unsubscribe from the brand’s content. In other words, they break off any relationship with the brand.
Let's take a closer look at what some research on the topic has to teach us about personalization. Read on!
In numbers, Parcellab’s report found that nearly half of all US customers said they were subjected to irrelevant marketing in the past six months. Of those, 88% took steps to distance themselves from the brand.