These include social issues, prejudice, intolerance, strategies for a better world, and more. In general, it is necessary to emphasize positive messages, that is, welcoming and comprehensive messages. As philip kotler pointed out in the marketing of his books, companies need to take on stronger moral and ethical responsibilities. This involves the concerns mentioned earlier.
We encounter brand compliance issues when brands find british student data themselves in situations that are contrary to what they want to convey. The identity becomes fragmented, unable to be cohesive and transparent to customers. Reputation security in this case refers to the security of the company and its reputation.
This means avoiding association with crime, adult content, fraud, hateful and divisive speech, fake news, and other controversial elements. These are sensitive issues that can create a negative image for the company and need to be avoided. Source: adpushup. Brand safety emerges in the modern environment where automation of ad buying is a standard.