Responsive ads – another innovation in AdWords

[suchona.kani.z]

This year, Google has already made several changes to the way its ads are displayed, especially on the search network, when ads were given an extended version. There are also new changes to text and banner ads on the content network.

Ads on the content network have been given a new look. In short, their appearance, size, and format will automatically adjust to the dimensions of the available ad space on the Google content network.

aitom responsive advertising

This modification in the content network will allow Google to reach and fill countless sizes and types of ads. And the best part is that you only need to create one ad, which will then automatically adapt to different cash app database ad spaces . The ads will then be displayed in different modifications. It can be displayed in four different variations , where one ad will contain only your logo, another variant will contain only your uploaded image, and some may even appear in a combination of both previous variants, including captions. The colors of the automatically generated responsive ads will adapt to the colors that you use in the logo or uploaded images.

What do today's text ads and new responsive ads on the content network look like?

responsive ads

What can we expect from this change? Greater reach, an increase in the number of impressions and clicks on advertisers' pages, and thus an improvement in the current results of ads on the content network.