Offer up a decadent dessert with these content types:

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Make your lower funnel content thrilling and filling with these content types:

Case studies that show how, specifically, your solution helped solve your clients’ problems (these can be in article, eBook, blog or video format)
Demo videos that make it clear how your solution works
Social proof like a compilation of customer reviews or a roundup of social media posts from satisfied customers
One-sheets that highlight features and pricing in an easy-to-share format
This stage is all about persuasion — equipping your audience with enough information to make a purchase decision.

Retention stage: dessert
Any B2B marketer worth the title knows that marketing bulgaria telegram data doesn’t stop with a sale. Now it’s time to make sure your buyer is thoroughly satisfied and ready to recommend your brand to others. That means sprinkling in a little sweetness, some memorable experiences to leave a good taste in their mouth.


Demos & webinars that aim to help existing customers get the most out of your solution
Community-building on social media and forums, to help customers get to know each other and become brand advocates
Customer stories that highlight how customers in their industry have used your solution, and which upgrades are the most useful