Automation can give you the help you need to bring your leads closer to the moment of purchase.
Therefore, you must choose the best alternative available to contribute to this task. This way, you will be able to develop your leads much more quickly.
Once you have the evaluations established by the lead score, they poland phone number list w ill help you guide your conversion efforts, directing offers and communications to the different customer profiles mapped in the score.
This data, in addition to providing you with an initial diagnosis of the situation of your database, will help you understand the effectiveness of the techniques you are using and will use in the future. In other words, lead scoring offers you a thermometer that will help you understand the effectiveness of your actions and can even help you to improve them more and more.
Once you have the notes, you can divide your leads into four groups to work on them separately:
Interested and well-profiled leads : They are ready to be sent to the sales team.
Leads with a good profile, but not interested enough : Work on nurturing these leads before sending them to the sales team.
Leads who are very interested, but don't have a good profile : Don't waste a lot of energy on them.
Uninterested and poor-profile leads : You can leave them aside.