Google Analytics or other analytical tools are often sufficient for testing. A capable UX specialist can analyze user behavior from data. For example, you will learn which button option to choose, at what stage of the purchase customers leave, what topics customers are interested in (or what and how long they read), etc.
Heat maps are also a popular method – a method that tracks eye or mouse movement across a page; you can use the free Monkey Tracker tool to track this. This is what the output looks like, here you can see what services our clients are most interested in:
Qualitative testing is more time-consuming, but it is a quality analysis. It answers questions like why users don't click to subscribe to a newsletter. There are also a number of qualitative testing methods, such as:
Focus group - group questioning, which can also be great within gcash database your company as brainstorming when developing new websites.
In-depth interview – in which we monitor the user's movement through the website towards a predetermined goal (for example, filling out a questionnaire).
Card sorting – a method where users assign cards with adjectives (for example, distinctive, confusing, bland, etc.). A list of all adjectives can be found here .
Heuristic testing – the method consists of detecting errors by comparing the current state with predetermined rules (heuristics).
Of course, there are many more testing methods, these are just the ones you can use even in amateur testing. Qualitative testing provides us with soft data - or what the user thought or felt. When making a purchase, we still make decisions based on feelings and emotions, so this aspect cannot be underestimated.
I WANT A WEBSITE TEST
What can I test?
You can test practically anything on your website. Depending on what you want to test, choose the appropriate method. If you need to find out what topics your blog users are interested in and what to write about? Then you need quantitative analysis from Google Analytics.