To do this, google seeks to understand whether the pages are informative, reliable and of quality. Analysis of the website and page elements, the links it receives from other websites and the user experience signals are decisive for this. These factors still receive different weights depending on the search intent. The age of content creation, for example, is a much more relevant factor for searches for current news than for queries about the meaning of a word.
Additionally, google displays personalized serps. Tnot architect data appear for another, because ranking is influenced by each person's location, search history and search settings. After this entire process, google ensures that the results and the order in which they are displayed are relevant to the user. But, to be sure of this, the search engine runs a series of automated tests and also has thousands of external evaluators around the world, who manually monitor and judge the quality of search results.
Although tracking and indexing are essential, it is on ranking that the focus of seo is concentrated. After all, no one wants to just be crawled or indexed ― the intention of seo is to reach the top positions in the rankings! For this reason, there are several surveys and studies, such as those carried out by moz.