how you could integrate digitalization into the customer journey;
how you could change the company culture to not only feel digital, but also operate like a true startup.
DBS Bank knew it would only get so far focusing on the actual digital processes and leaving the necessary organizational change on the back burner.
It spent the first few years of its digital transformation laying the gro albania phone number list undwork for its future implementation, including building common platforms that worked across all of its banking branches.
This allowed him to start thinking about how to become agile, increasing the speed of his market efforts and his pace of innovation.
Developed some useful acronyms that helped the entire organization embrace digital transformation.
RED — Respectful, Easy to deal with, and Dependable , in everything related to customer service.
ATE — Acquire, Transact, and Engage — customers do all of these things digitally.
DBS Bank made sure its team had clear missions to work towards and accomplish. In the end, they found scalability, speed to market, experimentation, and more.