Analytical theater called Real Time Analytics

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Such optimization is now an expected standard. Large news portals in particular have invested in their mobile versions and have seen the most significant increase in mobile traffic.

Responsive web design
Another option is responsive web design or adaptive web design. It involves dynamically changing the appearance of pages and adapting depending on the current window size. The method is more demanding in terms of design and implementation, but the result is worth it. We can produce a tailor-made design so that the display area is always perfectly used. This solution was chosen, for example, by an online magazine dedicated to web design – (try changing the size of your browser window).

The website can adapt flexibly. The display will be correct regardless of whether we are using a mobile phone, tablet or computer with a full HD display. However, the investment in such a solution is significantly line database higher and it is up to everyone which solution they choose.As the name suggests, Real Time Analytics can display information about visitors who are currently on a specific monitored page, in real time.

Where to find Real Time?
In the profile of a given website in Google Analytics, there is a Home panel at the top. In the left column there are three sections – Real Time, Intelligence events and Dashboards. Selecting Real Time will bring up a screen that will look similar to the one in the image. It shows current data about the visitors to the site. The difference is that this is a real-time view.

What are these reports for?
The "Right now" report shows the number of visitors currently on the website being monitored. It also provides a comparison of the ratio of new visitors to returning visitors. This comparison can also be used to filter the monitored groups.