Carry out effective market segmentationobviously, the positioning adopted needs to take the persona into consideration. If your target doesn't identify with the image you're portraying, all your planning will go down the drain. The truth is that no one can be good at everything. If you choose to open a clothing store, it is essential to select an audience to reach.
One example is centauro. This chain of sporting goods stores serves lawyer data customers with different profiles. However, they have something in common: a passion for sport. Create an emotional bond with the consumer as soon as you formulate your branding, the company's philosophy, values, beliefs, objectives, among other important details, will be defined. From then on, you need to create a way of communicating with the public that reflects this personality.
produce a lot of bread as a differentiator. The owner of the establishment acquired state-of-the-art equipment, and no one has one like it in the city. What should he announce in this case? Your ultra-modern equipment? Definitely not! What consumers need to know is that they will have warm bread at all times.