39% of shoppers surveyed are more likely to buy from brands that embed technology into the shopping experience, and 1 in 5 say they’re more likely to be loyal to those brands.
Plus, shoppers who plan to spend more money are more likely to use technology while shopping. Those who plan to spend more than $1,200 USD this BFCM are at least twice as likely to use:
Spatial commerce: immersive shopping experiences that connect the digital and physical worlds.
Virtual assistants or armenia mobile database chatbots: people or bots that respond to customer questions in real time, primarily using chat tools embedded in the site.
Augmented reality (AR) and virtual reality (VR) shopping experiences
Our take: Shoppers reward retailers that create tech-driven shopping experiences. More than that, retailers who don’t offer new technologies to their customers will fall behind: 75% of retailers said they’re investing more in technology to help them capitalize on BFCM and the holiday shopping season.
Story image
78% of consumers surveyed said they plan to make smaller purchases that give everyday satisfaction (up from 69% in 2022), and 63% said they’ll choose products that aid wellbeing.
Spending on experiences that bring people together and form connections is top of the wish list for many. Sixty-two percent said experiences will be a focus for their holiday spending. This number is especially high for people aged 25-34 (74%) and 35-44 (73%).
Our take: This may not be the season for pricey gift purchases, but there is tons of room for more affordable options that offer meaning to consumers. Any type of customization retailers can offer (things like custom engraving, embroidery, colors, or design on products) will make smaller purchases more appealing, and also provide the opportunity to upsell on those custom tweaks. Offering a variety of products across various price points is also a good way to attract shoppers who are looking for those smaller, meaningful purchases (like Shopify Collective, which allows retailers to cross-sell products from other businesses).