It becomes easier to optimize automation

[tmonower111]

Let's take a look at what it means to facilitate automation optimization.



When using a standard bidding strategy, optimization is performed to achieve goals at the campaign level, so optimization targets are elements below the ad group.



By using a portfolio strategy, optimization is performed to target multiple campaigns as a whole, so the optimization targets elements below the campaigns.



As the number of elements to be optimized increases, the amount of analysis data increases, making optimization easier.

If you use a Google Ads portfolio strategy, we changsha cell phone number list recommend using the shared budget feature as well.

What are the disadvantages of a Google Ads portfolio strategy?
Google Ads Portfolio Strategy: Advantages and DisadvantagesNow let’s look at the disadvantages of the Google Ads portfolio strategy.

Disadvantages of the Google Ads portfolio strategy include:

Data accumulation is necessary
Seasonal adjustment required
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So let's take a look at each one.

Data accumulation is necessary
The disadvantage of the Google Ads portfolio strategy is that it requires the accumulation of data.



Google Ads' portfolio strategy automatically takes measures to achieve your goals based on vast amounts of past data.



However, in order to achieve these goals automatically, a huge amount of past data is required.

So, if you don't have enough data, it might be a bit inconvenient.

Seasonal adjustment required
When using automated bidding, you need to be careful with things like TV exposure and sales, which can have a big impact on conversion rates.



In addition, information about new products and leasing must take seasonality into account.

Automated bidding is where bids are made based on past conversion history.



Even if your conversion rate suddenly changes temporarily and then goes back to normal, you will still use the conversions from the sale period as a reference.



Doing so will result in unstable results.

To prevent this from happening, seasonal adjustments become important.



Manually adjust the conversion rate during the target period and set sale periods, etc.