SWOT analysis is a matrix in which the collected and processed information is divided into four sectors. But first, a table is compiled in which all the identified factors are simply listed. An example of how data is structured for a confectionery is given in table format.
Strengths
A wide range of sweets.
Availability of reliable suppliers and stable purchases of raw materials.
High brand recognition and good reputation.
Possibilities
Outsourcing of goods delivery
Implementation of a personnel georgia mobile database motivation system
Weaknesses
Lack of a network of branded stores in the region.
Lack of own delivery service.
High staff turnover.
Threats
Decrease in market share due to the emergence of a new competing company
For ease of perception, it is recommended to add factors to the matrix in descending order of importance. That is, the strongest and weakest sides, the most pronounced threats and opportunities will be written in the top lines.
From the factors that were selected at the preparatory stage, it is necessary to select the key ones. For strengths, these are the points on which the company surpasses its competitors, for weaknesses - on which it is inferior. At the same time, it is necessary to take into account the influence of each factor on the amount of the company's profit.
Identifying factors that are considered as opportunities
This includes only external factors that can lead to increased sales and profits. The list should exclude those that do not affect not only the amount of profit, but also the loyalty of the target audience. For example, the bankruptcy of a competitor can hardly be considered an opportunity, since it will probably not increase profits or increase the loyalty of your target audience, unless there are additional factors.
Evaluation of negative factors that are considered as threats
It is necessary to determine which factors lead to a decrease in the company's income. This category can include only external factors that the company cannot influence. For example, new legislation, changes in currency or tax policy, actions of competitors - all are considered threats if they have negative consequences.